The importance of the right voice

by Mark Weitzman

There is value in a voice identity for your product, service or business.

Some voice over providers balance the scope of projects they do with their desire to maintain the value of their unique voice qualities. If you want a voice to represent your business as an image voice or brand identity, I suggest reviewing the previous projects a voice over artist has done. Take into consideration the usage and audience for your project.

Some talents will have existing contracts which prohibit the talent from voicing projects of competitors, or for a specific category of product or service. (Known as conflicts, restrictions or limitations.) 

If you want a relative level of voice exclusivity, your expense will increase. Productions with restrictions also cost more because the voice over talent is prohibited from voicing (and thus receiving income) from projects in the restricted category.

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DISCLAIMER Sony, Bravia, Bridgestone, Potenza, Toyota and/or other products and company and vendor names referenced or mentioned herein are either ™trademarks or ®registered trademarks of the stated respective owners. Reference to any specific commercial products, processes, or services by trade name, trademark, manufacturer, or otherwise does not necessarily constitute or imply its endorsement or recommendation by Mark Weitzman ("LetsNarrate", "Lets Narrate", "Let's Narrate", "the website", "site" ,"we", "our", or "us"). Nor shall any information or statements herein be used for the purposes of advertising, or to imply an endorsement or recommendation. Our use of trademarks or links to the web sites of vendors is not intended to imply, directly or indirectly, that those vendors endorse or have any affiliation with us. We do not warrant the accuracy, completeness, currentness or other characteristics of any material available on or through us and are not liable for what the user of the information does with the information or the consequences of any such action. That voiceover guy in Japan is the name of the voiceover talent on the Bridgestone Potenza tires ad who did the voice over on the Bridgestone Potenza tyres I am the voice or voiceover artist for the Sony on the Sony Bravia commercial voiced by Mark Weitzman who is the voice of the voiced Bravia Monolithic TV English adverts. Lets Narrate is located in Tokyo, Japan ©2010 Lets Narrate Mark Weitzman.